SEO

Website Audit Process

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You are aware that your website has room for improvement but you are not quite sure what the critical ingredients are to do so. You need answers to questions such as:

+ Why arent there more visitors coming to our website?
+ What makes the visitors we do get leave without buying our services?
+ Can we make changes to our site which will increase our customer relationships?
+ How can we make more money online from our website?
+ How can we save more money and get better ROI on our marketing spend?
+ Why do our competitors appear to be doing so much better than us?
+ Who can give us unbiased solutions and answers?

Search Engine Optimization and Design Audit of your site.

We can conduct an SEO Audit of your web site to see how well you are ranking in the search engines. Just because visitors are coming to your site doesn’t always mean that you are converting them into customers as well as you could be. What really matters is where you rank on the key search engines for your keyword and key phrase searches. If you are not on page one of the 3 big search engines it means that you are missing over 80% of the potential clicks. Our SEO Audit provides you with a concise and meaningful review of how your web site is doing and recommendations for improvement.

Our SEO Audit identifies key issues and provides effective recommendations you can apply in order for your site to be search engine friendly. We optimize sites for the big search engines and have 1000’s of page one rankings on our clients sites and our own network. We cover every aspect of search engine optimization to assist you to improve your site position. You will receive clear professional guidelines on how to get your site indexed by the major search engines. We additionally offer Free Audits of your Pay-Per-Click Campaigns (eg Google Adwords). You will need to request this service and also provide us with temporary access to your Adwords analytics account.

Audit process

After you have ordered the audit we begin with a detailed analysis of your website and within 1 day you will be contacted by one of our Account Managers to discuss your keyword strategy. Within 3 days your Account Manager will provide a comprehensive report via email, outlining which areas of your site are working well and which areas require attention. Once our recommendations are implemented, you will notice an immediate and lasting improvement with the indexing of your website in the major search engines.

Seamless pathway to our Professional SEO Packages

Once you have undertaken our SEO site audit you can then consider whether you would like to purchase our Professional SEO service. Our Australian SEO service offers a structured program of on-site and off-site (link building) to increase your website’s weight and value in the the search engines until you get to Page One!

Benefits of an SEO audit:
+ Increase site traffic with more business enquiries from targeted visitors
+ Improve site positioning and increase your brand visibility
+ Obtain a long term positioning in the search engines
+ Determine the priorities for search engine optimization campaign
+ Clear instructions on how to make improvements to your site
+ Receive expert advice on increasing visibility in the major search engines

Deliverables

Your customized SEO Site Audit is delivered in Word or PDF format. All reports contain:

+ Clear analysis of your site with problems and solutions.
+ Clear instructions on changes required in order to achieve top rankings.

Our SEO site audit covers these areas:

+ SEO
+ Metadata (Title tags, H1’s, H2’s, ALT tags etc)
+ Keywords
+ Content
+ Layout
+ Navigation
+ Links
+ Code
+ Design & Usability
+ Recommendations

So just how do you make your website more effective?

Your Audit process will provide you with the insights you will need in order to increase your return on investment.

Our reports will give you a complete website assessment which is undertaken by experts and includes practical and easily implementable recommendations.

If you are managing and marketing a website then you must audit your site so you can analyse its effectiveness. However this is often hard to do when you are caught up in the day to day running of your site. We can help you here as we are very experienced when it comes to running efficient, profitable, large scale projects. We assess all areas of your site especially from a visitors viewpoint and our ten years of experience in the online marketing world provide you with the confidence that we are not new to this kind of analysis. you only need to view some of the large sites and their rankings to be assured that we can walk the talk.

Our website audit process:

+ We will assess your websites objectives and your targeted audience.
+ We act as if we were your prospective customers and interact with your website.
+ Using a systematic approach we go through your site to identify all areas needing improvement..
+ We create a report outlining areas we feel require: improvement, that are non compliant or not using best practice
+ Either your team or ours then carry out the changes for you.
* We offer a 3 and 6 month follow up as part of this service so you can see the improvements.

You can utilise this report as a benchmark for reaching your website objectives and also as a professionally developed plan of action. You will learn the following:

+ What changes to make to increase the ROI on your site.
+ Why you need to make these changes ie the rationale behind them.
+ We will show you how to go about making the changes.
+ We will show you when the best time to make them is
+ We’ll even point you to the best firms we’ve worked with to implement them.

Code Analysis For Your Website From Seo Perspective

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Clean up the Html Code
You should reduce the amount of code on the web page, else search engine spiders may have trouble crawling your site.

Check for HTML validation for opening and closing tags and remove broken links if any.

JavaScript and Style Code
An important part of SEO is the keyword density of a web page. For example, if you have a paragraph of 100 words and you repeat one of your keywords 10 times in that paragraph, then the keyword density for your keyword in that paragraph will be 10%.

It has been said that you should avoid using raw JavaScript code in your HTML code as it reduces the density of your keywords by increasing the amount of words your page contain, if that makes sense.

Semantic Structure

Use header element properly on your site. Search engines use header elements to determine the context and purpose of your web page. Headers provide semantic structure and meaning to web pages, and search engines, like Google, give preferential treatment to web design that use headers properly.

Title and Description Tags
Every page in a web site should have a unique title and description tag with the targeted keyword for that page included. Although search engines seem to pay less and less attention to the tags and meta tags used in a web page, there are some tags that some search engines do use. Google, for example, does use the title tag.

Keywords Meta Tag
The keywords meta tag is one of those that represents the content of a site and is not used by the majority of search engines.

Page Content
Search engine spiders can only deal with text and love valuable content. After all, the whole point of a search engine is to help people find information, and information generally comes in the form of text.

The other issue that all this raises is that the way a visitor will ‘see’ your site is not necessarily the same way a search engine will ‘see’ your site. We are reproducing below one way that search engines will see your site.

DOCTYPE Declaration
The DOCTYPE declaration, which should be listed at the very top of a HTML code of web page, is a statement that tells web browsers how to ‘read’ the HTML code of that web page. This declaration seems to have now become an important part of the SEO structure of web pages. If it is missing, your search engine ranking may suffer.

Robots Tag
This tag enables you to control whether a web page is to be indexed or not, and whether a search engine spider is to follow the links on a page with a view to indexing the pages the links point to. It must be said that this tag is optional in that a web page will be spidered by a search engine spider if this tag is missing.

Presence of Robots.txt File
This file enables you to control which folders of your web site you want indexed and which ones you want ignored. It also enables you to control which search engine spiders you will allow to spider your web site, and which ones you wont. This file is so important that some search engines will not spider your site unless they find this file in the root folder/directory of your web site.

Comparing Top Seo Reseller Companies

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As SEO reselling services continue to prevail online, more and more freelancers and marketers pursue a program or company that offers it.

Basically, SEO reselling is a process of reselling SEO services offered by an SEO company in exchange for a hefty commission. It is a service suitable for site owners and online businesses who wish to provide SEO to their clients, yet is unable to do so due to lack of knowledge or experience in the field of SEO. Everyone wins in the SEO reselling system. The SEO company gets reselling agents to expand their online presence and sales; the reseller is able to provide SEO services to his/her client and even get commission for doing so; the end clients are able to access SEO services more easily and conveniently.

Joining the top SEO reseller plan is an easy and simple step since there are no special requirements or qualifications. The hard part is finding the top SEO reseller plan to enlist in. Apparently, the only quality resellers must possess to join an SEO reseller company is to have a knack for persuading people and excellent marketing skills. So where do you find the top SEO reseller?

Browsing the web, you’ll encounter a myriad of top SEO reseller plans and companies offering them. Each one will try to draw you and other potential resellers in with benefits, incentives and high commission rates. Unfortunately, not all of these programs are what you can consider top reseller plans. Some are fake and just out there to scam people.

To start comparing top SEO Reseller plans, you must first know what plans are available. The variety of plans an SEO reseller company offers are simply diverse. General plans include white label, also termed as private label SEO, co-branded agency, and referral SEO. These plans are all specifically developed and created to accomplish a certain range of distinct company requirements and needs.

When comparing the top SEO reseller plans, you should choose a company that allows you to modify the plan in order to synchronize with your personal and business qualities. Through this, you will be able to reach your reselling goals quick and effective.

Compare the commission rates of each top SEO reseller plan. Opt for one with the best commission rate. Also, check if there are any incentives or additional service features that are given to resellers from the SEO company. Some top SEO reseller companies award such gifts and incentives for their reselling agents.

Lastly, compare the top SEO reseller company’s reputation and credibility. No matter what level of commission they offer, it will be of no avail if they aren’t credible or reputable.

A Highly Skilled And Experienced Seo Earn Themselves The Right To Say They Are Professional Seo.

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Professional is sometimes used to describe a persons countenance or manner in that they act professionally in whatever they do. Professional sometimes means a learned skill and that is where professional SEO would comfortably sit. Make no mistake any SEO is a skill and its not a skill that is easily learned or taught. You could find all manner of tutorials and advice online about doing your own SEO but that will in no way cover the amount of knowledge you ultimately need to provide excellent search engine optimized websites. There are some aspects of SEO that you could do yourself and do well, but for the best results you probably do need professional SEO help.

Finding a good SEO company can be tricky as they will all make bold claims but only some of them will be genuine. As to the difference between good and bad SEO its a huge gap with very bad SEO sometimes resulting in your website being banned and dropped from search engines. Good SEO will almost certainly result in you gaining a bigger foothold in your particular field with an increase in customers or sales. Ultimately you need to be able to place your trust in whoever you choose for your SEO work and to be able to do that there has to be a good and easy level of communication.

Any SEO company that talks in SEO terms without explaining what they are to you so you gain understanding is not going to be a good or professional SEO company. SEO isnt a heavily regulated field so the potential for bad practice is high and for every good, ethical and trustworthy company youre likely to find 10 the exact opposite. Anyone can call themselves a professional SEO company and unlike a lot of professions there is no standard training, qualifications or even guidance. SEO is skill and a highly skilled person in that field will definitely be someone you want to do work on your behalf. You can learn SEO techniques and methods but what counts most is experience.

Experience can make the world of difference in your website optimization experience will tell a person what will and wont work for you. Experience will tell anyone working on your SEO that your business doesnt necessarily need the same as another business working in the same field. Each company is unique in their set up and the way they work and a website which works for one may not work for another. Your uniqueness needs to be taken into consideration when planning your website so that the end result completely matches your needs and the way you do things. A Professional SEO will be an experienced SEO.

The ultimate goal of any search engine optimization on a new website or an already established website is to generate more business and get you higher up the results of online searches. Unfortunately you cant know that the SEO work you have had done and paid for will produce any results and that is why you need to choose your Professional SEO company with care. Fly by night scammers can be very convincing and will take your money and leave you with a website that isnt generating any new business because it hasnt been fully optimized. Use only SEO companies that are well established with published results and successes and you should be fine and get that extra custom you need.

Zen Cart – A Search Engine Friendly Open Source Shopping Solution

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Zen Cart is an open source store management system based on PHP and MySQL. It is freely available to the public for use. It has come out as a branch of the OSCommerce software as a separate project. The main differences between the two pertained to the development and incorporation of additional features like the gifts certificate/voucher modules in it and in the architectural changes in the layout of the module. The architectural changes were, in the earlier times, essentially the template based design modules. But, that has now given way to the CSS based design modules.

A Zen Cart developer can make use of the various features of Zen Cart to develop an ecommerce website for your online sale-purchase transactions. Some of these features include the multiple language support, sales and discounts features, local taxes incorporation, multiple shipping and payment options and others. While it gives an easy way out to the Zen Cart programmer to prevent detailed coding for the functionalities again and again, it does require skillful customization using its modules. The use of Zen Cart and other similar ecommerce carts has facilitated the quick designing process of the websites. You can now have your online store ready in a few days time. The greatest advantage of these software lies in the fact that the owner of the website can himself carry out the changes required like the replacement of the product photos, incorporating the discounts, setting up newsletters and many others. All in all, the administrator can do everything that can be done on the online store.

Yet another advantage of the Zen Cart ecommerce solution is that it facilitates the creation of the SEO friendly site. With internet marketing catching fever and every one clamouring hard to gain the maximum visibility on the most visited internet resources, notably the search engines, it would not pay if the SEO process is ignored by the Zen Cart developer. All the features of a website which make it SEO friendly shall be present in the ecommerce site as well. Some of these features are:

Easy navigation: The coding of the Zen Cart is based on PHP and MySql and this makes it suitable for SEO since there is no problem of navigation of the pages. The time taken for loading of the site is lesser.

Static URLs: It is possible to create the static URLs that are SEO friendly by using the Zen Cart third party as well as built in modules and add-ons. There are a number of software available for this. Or, even a seasoned Zen Cart programmer can do the needful in no big time. Therefore, it goes to meet one of the most perceivable criteria for doing the SEO.

It allows you to have the meta tags for SEO for every page, product or category page. Even the image alt tags can be incorporated.

So, with all these essential SEO friendly features, it becomes important facilitators of marketing as well as sales processes.